Travel & Hospitality
Website UI/UX Design
03 Days
Avora - Mountain Travel Website UI/UX Design
Adventure travel sells on emotion, but a buyer still needs facts before paying thousands of dollars. The page has to show scale and risk honestly through real looking photography, reassure the visitor about guides and safety, and keep the path to a booking short. This design exploration asked how one homepage could move from a dramatic hero to a price, a trip length and a group size without losing the mood, and how the logo mark could work as a visual device rather than only a corner badge.
The hero places the headline over a snowfield photograph, with a Plan Your Next Climb video card on the right and a frosted booking bar for Date, Type and Guests at the bottom. A pill navigation bar carries Home, Package, Destination and About us, beside a white Contact Us button.
A reassurance section
Why climb with us sets a large uppercase statement on a light grey ground, with the figures 1800+ and 15, a team member named Cameron Lewis and three white cards for guidance, destinations and safety.
Packages with one anatomy
Patagonia Wild Expedition from $2,899, Himalayan Summit Quest from $3,899, Dolomites Adventure from $1,799 and Swiss Alpine Expedition from $2,499 share one card. Each has a landscape photograph with a lone figure, a title, a price, a short description and two chips.
A dark story section
The closing section uses a charcoal ground, the A shaped logo as a mask over a mountain photograph, lime marqueelines and a 4.9 out of 5 rating badge.
Type and color
Headlines mix light and bold weights in an uppercase neo-grotesque consistent with Inter. The palette uses soft lime near #EEFF7C for buttons, a light grey ground near #EBECF0, white cards, charcoal near #1F262B and the sky blues of the photography.
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