A hero that states the filter before it states the offer
Fewer Homes, Known Better sits in a high-contrast serif over a full-bleed photograph, with a 01 / 24 counter, the line Every home visited before it is listed, and a caption reading Photographed 10:40, Soft Overcast Light. The counter and caption read as an editor’s note, so the selectivity claim is proven by detail instead of asserted by adjective.

Neighbourhood cards that add up to the inventory
Six dark photographic cards, one per neighbourhood, each carry a home count, a name, and a one-line character note such as Viewpoints, local cafes, a tram at the door. The counts sum to 24, matching the hero counter, so the browseby-place grid and the headline claim agree.

A four-step sequence for a buyer who is not in the room
Tell us what you need, View in person or by video, Offer, contract and keys, and After the keys run as numbered steps beside a photograph, so the page answers what happens next before the visitor has to ask.

One serif accent on a sans page
Section headlines pair a roman first line with an italic second line, We keep the list short on purpose and known street by street, in a high-contrast serif consistent with Instrument Serif, over a neo-grotesque sans consistent with Inter. The surfaces stay white and off-white near #F4F4F3, with a near-black near #111111 booking band and footer, so photography carries all the color on the page.