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Brand identity and campaign design for a wellness supplement

Vireo needed one voice across its supplement identity, since six different taglines currently do the job one clear line should be doing.

Industry

Nutrition and Supplements

Service

Brand Identity Design, Packaging Design

Timeline

Name

Vireo - wellness supplement brand

Project Overview

Vireo is a wellness supplement brand selling a daily capsule formula, positioned on natural ingredients rather than a clinical dosage claim. The identity carries one wordmark and a single leaf-and-spark mark across a product box, a tote bag, an out of home billboard, and a social story, so the same signal reads whether a buyer is holding the jar or scrolling past it. itcroc built the Vireo wordmark, the green and cream color system, and the campaign photography that carries the brand from packaging to street level.

The Challenge

A wellness brand’s entire pitch rests on one simple, repeatable idea, since a buyer who cannot recall what the brand actually promises will not remember it at the shelf. Vireo’s own campaign runs six different closing lines across five applications: Feel better, every day on the brand board, Good Habits Brighter Days on the box and tote, Pure ingredients, Real results, A brighter tomorrow on the billboard and tote, A healthier you, naturally on the billboard headline, Live well naturally on the tote’s other corner, and Small habits for a brighter you in the Instagram story. No single line repeats enough to read as the brand’s fixed promise.

Project Goals

  • Choose one tagline as Vireo’s fixed line and hold it across every surface, since six variants currently compete for the same job.
  • Keep the single leaf tucked into the wordmark and the sparkle after the O identical on every application, since that pairing is the one graphic device that survives from a jar label to a billboard.
  • Keep the green and cream palette with no third color introduced, since the current restraint is what keeps a supplement jar, a tote bag, and a street ad reading as one brand.
  • Report a labeled hex palette once one exists, since no color values are supplied anywhere in the current material.
  • Keep the recurring photography of a hand holding the product against natural light, since that repetition, not a new shot each time, is what builds recognition across formats.

The Solution

A wordmark with one leaf and one spark

Vireo sets its name in a tall serif with a single leaf worked into the gap between the I and the R, and a four point spark closing the O. Both marks are small enough to survive a jar label and bold enough to carry a billboard alone.

Green inverted, the same way twice

The palette runs one leaf green and one warm cream, and every application simply swaps which one is the ground. A dark near-black banner appears once, on the brand board’s Feel better, every day card, the one departure from the two-tone rule.

A capsule held mid-motion instead of shelved

The product photography shows the jar open with capsules and leaves suspended in the air, rather than standing still on a shelf, so the packaging itself argues for the same energy the copy is reaching for.

One photographic subject across every format

The same held-product gesture repeats across the jar shot, the shaker bottle story, and the tote bag flat lay, giving the campaign one recognizable pose instead of a different scene per channel.

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Contact Information

Email:

support@itcroc.com

Phone:

+1 (681) 353-4501
+880 1313880055

Address:

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