A wordmark with a knotted double f
Kaffa is set in Cormorant Garamond, a serif whose double f ligature in the middle of the name is the one drawn detail that keeps the mark from reading as a default type choice. It holds at logo scale on a black card and small on a cup sleeve without losing that ligature.

Kraft, black, and white as three material registers
The identity runs three physical grounds, uncoated kraft paper for the whole bean bags, matte black for boxed single origins and blends, and white for cups and the flavored ground line. Each material carries its own weight, since kraft reads as everyday and black reads as a gift-tier product.

Tasting notes as the one required fact
Every bag and box states tasting notes, process, and varietal in the same small caps layout, regardless of format. A buyer gets the same three facts whether they are holding a 250 g bag or reading a gift box flap.

Debossing instead of a second color
Rather than adding a second print color to the boxed line, the wordmark and a botanical illustration are pressed into the stock itself. The result reads as premium through touch and light, not through more ink.