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Landing page design for an AI customer support platform

Aurum AI needed a support-chatbot landing page that doesn’t describe a second, unrelated coding product halfway down the same scroll

Industry

Customer Support SaaS

Service

Website UI/UX Design

Timeline

07 Days

Name

Aurum AI, AI customer support platform

Project Overview

Aurum AI is an AI support agent that resolves customer tickets instantly, marketed through a landing page led by a live chat widget instead of a static screenshot. The homepage opens on a hero showing the agent mid-conversation, moves through a trust bar, a six-card capability grid covering languages, sentiment, and enterprise security, then a pricing table and FAQ built around ticket volume and chatbot setup. itcroc LLC designed the hero chat composition, the capability grid, and the pricing and FAQ sections that carry a support-agent product through to a decision

The Challenge

Halfway down the page, the story changes products. The hero, feature grid, pricing, and FAQ all describe a customer-support chatbot that resolves tickets, but the Connect, Collaborate, Ship section describes an entirely different tool, an agent that indexes a code repository, reviews pull requests, and ships clean commits, and names that agent Aura rather than Aurum. A prospect who scrolls the full page encounters two unrelated products under two different names before reaching pricing. The hero chat widget compounds this with its own smaller inconsistency, two of its four example prompt chips both read What is UI design, an obvious placeholder duplicate in the section meant to demonstrate the agent’s range.

Project Goals

  • Remove or clearly separate the Connect, Collaborate, Ship section, since it describes a coderepository agent named Aura, a different product from the customer-support agent named Aurum everywhere else on the page.
  • Replace the duplicated “What is UI design” prompt chip with a distinct example, so the four suggested prompts actually demonstrate four different capabilities.
  • Capitalize “Trained” in the hero subhead, since “instantly. trained on your docs” currently starts a new sentence with a lowercase letter.
  • Reconcile “answered in 3 seconds” in the hero with “Replies in ~3 seconds” in the feature grid, so the product’s core speed claim is stated with the same confidence everywhere it appears.
  • Correct “How the chatbot responds?” to a properly formed question in the FAQ, since it currently reads as a sentence fragment next to five correctly formed questions.

The Solution

A working chat widget as the hero

The hero shows an actual conversational interface, a robot avatar, a live message thread, and example prompts, mid-use, rather than a screenshot or illustration of one, so a visitor can evaluate the interaction before signing up.

One capability, one proof element

Each of the six feature cards, response time, human handoff, languages, sentiment, knowledge sync,security, pairs its claim with a literal interface fragment, a Calm-to-Frustrated slider, a SYNCED tag, a compliance badge row, rather than describing the feature in prose alone.
Security stated as a checklist, not a paragraph

SOC2 Type II, GDPR ready, SSO/SAML, EU data residency, and PII redaction sit as five individually badged items, letting a security-conscious buyer scan for the specific certification they need instead of reading a compliance paragraph.

Pricing framed by the product’s own unit
Starter, Growth, and Enterprise are compared against ticket volume rather than seats or users, keeping the pricing table’s logic consistent with how a support-ticket product is actually priced and used.

Let’s Discuss Your Next Digital Experience

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Contact Information

Email:

support@itcroc.com

Phone:

+1 (681) 353-4501
+880 1313880055

Address:

United States:
1209 Mountain Road Pl NE, Ste N, Albuquerque, NM 87110, USA

Bangladesh:
House 20 (1st Floor), Block B, Road 2, Banasree, Dhaka 1219, Bangladesh.