Eyewear and Fashion Accessories
Website UI/UX Design
07 Days
Aurelix, premium eyewear brand
Eyewear is a product people judge by how it looks on a face, which is why Aurelix’s hero and
category sections lean entirely on editorial portrait photography. But a shopper choosing
between four specific frames needs price, angle, and detail, the flat, on-white product
photography that editorial imagery cannot provide. The site had to hold both registers, highenergy fashion imagery that sells the identity and plain, comparable product cards that sell the individual frame, without the shift between them reading as two different brands stitched
together
• Keep the hero and curated-style sections in full editorial photography, since the brand’s
identity sells the eyewear before any single frame does.
• Switch to plain, on-white product photography with visible pricing the moment a visitor
reaches the shoppable grid, so comparison is actually possible.
• Group frames into three named style categories, Everyday Essentials, Bold Statements,
Modern Classics, so a shopper navigates by personality rather than browsing everything at
once.
• State material and comfort claims as specific facts, Italian acetate, lightweight, all-day wear,
instead of generic quality language.
• Carry the same pink accent and rounded, organic image shapes across both the editorial and
product sections, so the two registers still read as one brand.
Two photography registers, one accent system
Editorial portraits carry the hero and curated styles, while the product grid switches to flat, onwhite photography with visible pricing, but the same pink accent color and rounded circular crops run through both, so the shift in photography style never reads as a shift in brand.
Style categories before individual frames
Everyday Essentials, Bold Statements, and Modern Classics sit as three named entry points
before the full product grid, so a shopper picks a personality first and narrows to specific frames second, rather than scanning an undifferentiated shelf.
Product cards built for comparison
Ivory Solis, Sterling Orbit, Riviera Blue, and Emerald Atelier each show a plain photo, a name,
and a price in the same format, so a shopper compares four frames at a glance instead of
interpreting four different photo styles.
Material claims stated as specifics
Premium Italian acetate frames and lightweight, all-day comfort replace generic quality
language, giving the craft claim something a shopper can actually verify against the product
they are looking at.
Tell us about your project, goals, or challenges — we’ll get back to you with ideas, timelines, and the best next steps for your business.
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