Editorial ecommerce design for a Gulf heritage fragrance brand

Home » Work » Editorial ecommerce design for a Gulf heritage fragrance brand

Editorial ecommerce design for a Gulf heritage fragrance brand

Ràwdàh needed a fragrance ecommerce site that leans into Gulf heritage without turning into a stock desert-and-oud cliché that could belong to any brand.

Industry

Luxury Fragrance

Service

Website UI/UX Design

Timeline

07 Days

Website

Ràwdàh, fragrance brand

[ 01 - OVERVIEW ]

Overview

Project Overview

Ràwdàh sells eau de parfum and oud fragrances through an editorial ecommerce site built around a single recurring image, a man in traditional Gulf dress holding the bottle against open desert. The homepage carries that photography through the hero, a promo banner, and a set of Instagram-style story cards, then moves into a signature grid of named scents, Desert Bloom, Oud Essence, Royal Amber, each shot as its own still life. itcroc LLC designed the layout, the coral accent, and the section rhythm that let heritage imagery and a straightforward product grid share one page.

[ 02 - PROBLEM ]

Problem

The Challenge

A fragrance brand built on heritage needs its featured products to actually be its own. The hero bottle reads MAISON on the label, and the flanking product grid shows bottles labeled AL-HARAMAIN and a second unrelated label, none of which read Ràwdàh, while the promo banner below sells a fragrance at $89 with no brand name attached to it at all. A shopper who scrolls from the hero to the grid sees several different label names before reaching anything that says Ràwdàh, which undercuts the single-brand story the site is trying to tell. The page also needs the oud-and-desert visual language to read as distinctive rather than interchangeable with any other regional fragrance house using the same references.

[ 03 - DERECTION ]

Direction

Project Goals

Replace every product photograph that shows a competing brand’s name, MAISON, AL-HARAMAIN, or any other visible label, with genuine Ràwdàh product shots, since a heritage fragrance brand can’t build its story on someone else’s bottles.
Attach the Ràwdàh name to the $89 promo banner, since a call-to-action with a price and no brand name gives a shopper nothing to remember or search for later.
Confirm the second unlabeled fragrance shown in the story-card set is a genuine Ràwdàh product or replace it, so every visible label across the site traces back to one brand.
Keep the recurring photography of Gulf dress and open desert, since that’s the visual thread holding the hero, banner, and story cards together as one brand.
Carry the single coral accent across every primary button, so Discover Fragrance, Shop Now, and the story CTAs read as one deliberate brand choice

[ 04 - OUTCOME ]

Direction

The Solution

One recurring photograph subject as the site’s throughline

The same man in traditional dress against open desert appears in the hero, the promo banner, and two of three story cards, so the brand reads as one continuous character study rather than four separate campaigns.

Ghosted type behind the hero image

Oversized, translucent display type sits behind the photograph in the hero, giving the page a first impression built from typography and light rather than a product shot competing with a headline.

Ingredient close-ups instead of brand claims

Amber resin and dried saffron threads are shown as actual materials rather than described in adjectives, giving the Luxury, No Compromise claim something specific to point to.

A named, numbered collection

Our Signature Scents (18) turns the product range into a specific, countable claim rather than an openended shop now, giving a browsing shopper a sense of how much there is to see before they click through.

Let’s Discuss Your Next Digital Experience

Tell us about your project, goals, or challenges — we’ll get back to you with ideas, timelines, and the best next steps for your business.

Contact Information

Email:

support@itcroc.com

Phone:

+1 (681) 353-4501
+880 9611677578

Address:

United States:
1209 Mountain Road Pl NE, Ste N, Albuquerque, NM 87110, USA

Bangladesh:

House 20 (1st Floor), Block B, Road 2, Banasree, Dhaka 1219, Bangladesh.