Community Bank Bangladesh PLC was also suffering from a severe UX and website speed problem that let down their online banking and credit card services. Here is a brief overview of how we helped to redesign and improve their website through a UX audit, interface redesign, and continuous, agile WordPress Development. From this it was seen that the load time was halved, that the session length was increased by a quarter, and the conversion rates for certain key services were up by one fifth.
Introduction
Community Bank Bangladesh PLC stands as a significant entity in the Bangladeshi banking sector, renowned for its diverse array of retail banking and credit card services. As a subsidiary of the Bangladesh Police Kallyan Trust, the bank is dedicated to offering customized, secure financial solutions while upholding the highest standards of corporate governance. Its mission is to foster economic growth nationwide by delivering financial products and services to various communities.
The bank leverages a state-of-the-art Core Banking System to ensure centralized, efficient operations. Community Bank Bangladesh PLC operates on three fundamental principles: Trust, Security, and Progress.
Problem Analysis
Before our intervention, Community Bank Bangladesh PLC grappled with several critical challenges:
- User Experience (UX): The existing design was cluttered, making it difficult for users to find and use key banking features and credit card offers.
- Website Speed: Slow load times were leading to high bounce rates and frustrating user experiences.
- Visibility: Important banking features and credit card offers were not prominently displayed, affecting user engagement and conversion rates.
- Responsive Design: The website lacked responsiveness, making it hard to use on mobile devices, which is crucial for today’s on-the-go banking customers.
Solution Implemented
To address these issues, we executed a multi-faceted strategy:
Comprehensive UX Audit
We began with an in-depth UX audit to pinpoint pain points and areas for improvement. This helped us understand the user journeys and identify the bottlenecks.
Design Overhaul
Our design team implemented a complete redesign to enhance the user experience. This included:
- Streamlined navigation for easier access to banking features and credit card offers.
- Clean, modern aesthetics to improve the overall look and feel of the website.
Agile WordPress Development
Utilizing agile methodologies, we accelerated the development process to ensure a lightning-fast website. Key steps included:
- Advanced Caching and Optimization: Techniques were employed to significantly reduce load times.
- A/B Testing: Continuous testing and optimization of website elements to refine user journeys and improve conversion rates.
Responsive Design
We ensured the new design was fully responsive, providing a seamless experience across all devices.
Results Achieved
The implementation of our solution yielded significant results:
- Website Load Time: Reduced by 50%, leading to a 25% increase in average session duration.
- Conversion Rates: Increased by 20% for credit card offers and retail banking services within the first three months.
- User Satisfaction: Positive feedback soared, with a 30% increase in user satisfaction scores.
- Visibility and Engagement: Improved visibility of banking features and credit card offers led to a 40% increase in click-through rates.
- A/B Testing Impact: Continuous optimization efforts resulted in a 15% increase in conversion rates for key website elements.
Client Testimonial:
“itcroc followed up in time & when we requested some changes they turned it around in short time. Community Bank Bangladesh Ltd. family is very happy to work with them.” – Mr. Masihul Huq Chowdhury, Managing Director, Community Bank Bangladesh PLC.
Key Learnings
- UX Matters: A well-designed user interface significantly enhances user satisfaction and engagement.
- Speed is Crucial: Faster load times lead to better user retention and higher conversion rates.
- Continuous Optimization: A/B testing and iterative improvements are essential for maintaining a high-performing website.
- Responsive Design: Ensuring the website is mobile-friendly is critical for modern banking customers.
Final Thoughts
The collaboration between Community Bank Bangladesh PLC and itcroc resulted in a more efficient, user-friendly, and visually appealing website. The improvements in load times, UX, and conversion rates have not only boosted customer satisfaction but also enhanced the bank’s online presence.
Recommendations
To continue reaping the benefits of these improvements, we recommend:
- Regular UX Audits: Periodically review the user experience to identify new opportunities for enhancement.
- Ongoing A/B Testing: Continuously test and optimize website elements to maintain high conversion rates.
- Focus on Mobile: Keep improving the mobile experience to cater to the growing number of users accessing the site on their smartphones.
Website Preview
We invite you to preview the redesigned Community Bank Bangladesh PLC website to experience first-hand the enhancements we’ve implemented. The new interface promises improved navigation, faster load times, and a seamless experience across devices. Preview:
To explore the full website, please visit Community Bank Bangladesh PLC.
